Rakuten Review
Based on online research and 60 Rakuten reviews, Rakuten's overall score is 4.3 out of 5 stars. Rakuten's review score is based on Rakuten's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The Rakuten review table below incorporates summarizes 60 Rakuten ratings on 11 features. You can also compare Rakuten against popular alternatives like The Card Network, Aeroplan and Cashrewards. Or you can view the top 50 brands in similar categories, such as shopping services, coupons & rewards and rewards programs.
Brand popularity
eCommerce rating
Payment options
Shipping & returns policies
Coupons & discounts
Customer-specific discounts
Financing options
Company values, ethics & policies
Customer service & brand
Privacy policy & data security
Loyalty, rewards & partnership programs
Seasonal sales & events
Rakuten Review: Rakuten Pros & Cons
Rakuten (rakuten.com) is an extremely popular rewards program which competes against other rewards programs like The Card Network, Aeroplan, Cashrewards, MyPoints and myPurina. Based on our in-depth Rakuten review, when compared to its competitors, Rakuten ranks as one of the top-performing brands in its category, with an overall ranking of #4 out of 92 total brands. Read the full Rakuten.com review below for more details.
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Knoji has 60 Rakuten reviews and ratings as of July 13, 2026. Knoji editors and the Knoji shopper community have reviewed Rakuten and compared it against 92 top rewards programs brands, reviewing Rakuten based on product and store features. Knoji reviews and ranks Rakuten.com and other rewards programs based on how many features each offers and based on a 5-star rating scale. Based on these factors and 60 Rakuten reviews, Rakuten earns an overall score of 4.3 out of 5.0 points. Rakuten offers 11 total features. Rakuten's review score is also bolstered by the fact that it is a very popular brand with high brand recognition among consumers.
